Meet Roxanne Joubert,

A passionate accredited herbalist. Hailing from the breathtaking landscapes of Wilderness, in the Garden Route, Roxanne has dedicated herself to the world of indigenous medicinal plants, seamlessly blending expertise with a profound commitment to nature.

As the soul behind Lady of the Herbs, Roxanne has established herself as a respected figure in the field of herbalism. Specializing in the rich diversity of South Africa’s medicinal flora, Roxanne wishes to represent and protect these species.

Beyond crafting exquisite medicinal plant products on a boutique scale, Roxanne extends her impact through crucial conservation projects. Recognizing the delicate balance between human consumption and the preservation of natural ecosystems, Roxanne actively works to minimize the pressures on plants in the wild.

For Roxanne, the philosophy extends beyond professional endeavors; it is a way of life. Embracing the belief that we are intrinsically connected to and are nature, Roxanne views the human body as an ecosystem, intricately linked to the broader natural world. This holistic perspective fuels her advocacy for working with nature rather than against it, promoting biodiversity as a cornerstone of well-being.

In Roxanne’s world, the relationship between humanity and nature is symbiotic. Through her work, Roxanne champions the idea that by nurturing and respecting the natural world, we, in turn, nourish our own existence.

With a deep-rooted belief in the interconnectedness of all living things, Roxanne exemplifies the essence of a modern herbalist, seamlessly blending tradition with innovation, and harmony with purpose.

My Vision

In a world that is rushed, I want to provide calmness and reconnect people with nature. I believe in a healthier world, and I am convinced that this world is attainable by living a balanced life in harmony with nature. When we find equilibrium within our body and mind while embracing the natural within, we unlock our ‘superhero’ potential.

I believe this is possible by practicing the following:

Take care of your body:
Your life is only as long as your body allows. A healthy diet, regular exercise, adequate water intake, proper sleep, etc. create a healthy balance in the body and prevents disease.

Take care of your mind:
Give life some essence by doing what you love to do. I truly believe in the power of the mind and that the energy we use for our thoughts manifests in our reality.

Treat the root of your problems, not just the symptom:
There is no point in mopping the floors if the faucet is still leaking. Start asking the question: “What is causing my symptoms?” and live to prevent rather than cure.

Use of herbs:
They work. They promote self-healing, give the body the strength to fight and reject illness, as well as provide nutrients, trace elements, and energy.

Connect with others:
We all have a sense of belonging, and it is only fulfilled when we connect with others. Live as a community and help one another to succeed in life.

​Connect with nature:
Walk barefoot, sit next to a tree, go hiking, and absorb the powers nature has to offer. Consider the effects our actions have on nature as it is our responsibility to work with and learn from mother nature.

​”We can all make a difference, but we must make the decision to do so”